Courtney Beasley has emerged as a compelling figure in the worlds of sports, entrepreneurship, and reality television, blending his athletic roots with sharp business instincts to build a life of notable achievements and financial success. Born and raised in the heart of Alabama, Beasley’s journey from the basketball court to the boardroom reflects resilience, partnership, and a commitment to family values. As the co-founder of the thriving Canvas Beauty Brand alongside his wife, Stormi Steele, he has not only contributed to a multimillion-dollar enterprise but also stepped into the spotlight through their appearances on Love & Marriage: Huntsville.
What is Courtney Beasley Net Worth?
Estimating the net worth of someone like Courtney Beasley involves piecing together earnings from diverse streams, including business ventures, media appearances, and strategic investments. As of 2025, Courtney Beasley’s net worth is conservatively estimated to hover between $10 million and $15 million. This figure positions him as a rising star among former athletes who have pivoted successfully into entrepreneurship, particularly in the competitive beauty and wellness sector.
A significant portion of Beasley’s wealth stems from his role as Chief Operating Officer (COO) at Canvas Beauty Brand, a natural hair care and cosmetics line that has exploded in popularity since its 2018 launch. The company’s annual revenue, driven by online sales, retail partnerships, and international expansion, contributes substantially to his financial portfolio. Beyond that, his visibility on reality TV has opened doors to lucrative endorsements and speaking gigs, amplifying his earning potential.
What makes Beasley’s financial story so relatable is its emphasis on diversification. Rather than relying solely on one income pillar, he has cultivated a balanced approach—much like his playmaking style on the basketball court. This strategy not only safeguards against market fluctuations but also fuels ongoing growth, from sustainable beauty product lines to tech-savvy investments. As the beauty industry continues to boom, valued at over $100 billion globally, Beasley’s stake in it underscores a savvy understanding of trends like clean ingredients and inclusive branding.
Income Details of Courtney Beasley
Courtney Beasley’s income streams paint a picture of a man who has masterfully transitioned from high-stakes sports to high-reward business. His annual earnings are projected to reach the mid-seven figures in 2025, blending steady business revenue with opportunistic media deals. Let’s break it down:
- Canvas Beauty Brand Contributions (45-50% of Income): As COO, Beasley oversees operations for a brand generating $8-10 million in yearly sales. His equity share, combined with profit distributions, nets him several million annually. The company’s focus on natural, curl-friendly products has resonated with diverse consumers, leading to viral marketing campaigns and e-commerce spikes.
- Reality TV and Media Appearances (15-20%): Starring on OWN’s Love & Marriage: Huntsville since its early seasons, Beasley earns $300,000-$500,000 per season. These episodes, which highlight his family life and business hustle, have boosted the brand’s profile, creating a symbiotic loop of exposure and revenue.
- Endorsements and Social Media Influencing (10-15%): With a growing online following, Beasley partners with fitness apparel brands, wellness supplements, and motivational platforms. Sponsored posts and affiliate deals add $1-2 million yearly, leveraging his authentic persona as a devoted husband and father.
- Investments and Speaking Engagements (20-25%): Beasley’s portfolio includes real estate in Alabama, cryptocurrency holdings, and stakes in sustainable energy startups. He also commands $10,000-$20,000 per keynote on topics like teamwork in entrepreneurship, drawing from his athletic background.
This multifaceted income model highlights Beasley’s forward-thinking mindset. By reinvesting profits into community initiatives, such as youth sports programs in Huntsville, he not only builds wealth but also leaves a lasting legacy. His approach to financial management—prioritizing long-term growth over quick wins—serves as a blueprint for aspiring athletes eyeing post-career stability.
Quick Info About Courtney Beasley
| Attribute | Details |
| Full Name | Courtney Beasley |
| Date of Birth | March 27, 1985 |
| Age (2025) | 40 years old |
| Birthplace | Huntsville, Alabama, USA |
| Height | 6 feet 3 inches (191 cm) |
| Weight | 210 lbs (95 kg) |
| Net Worth (2025) | $10-15 million |
| Spouse | Stormi Steele (m. 2015) |
| Children | One son: Chess Peace Beasley |
| Profession | Entrepreneur, Former Basketball Player, Reality TV Star |
| Education | Bachelor’s in Business, University of Southern Mississippi |
| Notable Venture | Co-founder/COO, Canvas Beauty Brand |
Early Life and Family
Courtney Beasley’s early years in Huntsville, Alabama, were steeped in the rhythms of a close-knit, sports-oriented family. Born on March 27, 1985, to parents who valued discipline and community, he was the son of Shelby Beasley, a figure whose influence instilled a strong work ethic from a young age. Growing up in a household where basketball games filled weekends and family dinners sparked dreams, Beasley discovered his passion for the sport early. His siblings and extended relatives often joined impromptu pickup games, fostering the teamwork skills that would later propel his career.
Huntsville’s vibrant community, with its mix of Southern hospitality and ambitious spirit, shaped Beasley’s worldview. He attended local schools, excelling not just in athletics but in leadership roles, like captaining youth teams. These formative experiences taught him resilience—lessons from scraped knees on the court translating to navigating life’s bigger challenges. Today, Beasley’s family remains his anchor, with holiday gatherings and shared traditions emphasizing gratitude and growth. His commitment to giving back, through local charities supporting underprivileged kids in sports, echoes the nurturing environment he was lucky enough to have.
Courtney Beasley Wife
At the heart of Courtney Beasley’s personal life is his wife, Stormi Steele, a powerhouse entrepreneur whose creativity complements his operational savvy. The couple met in 2009 during a casual college game of spades—Stormi, then 19, was drawn to his quiet confidence amid the laughter and strategy. What began as a lighthearted evening blossomed into a profound partnership, culminating in their 2015 marriage. Stormi, the visionary behind Canvas Beauty, brings artistic flair to their joint endeavors, while Beasley handles the logistics, creating a dynamic duo often celebrated for their synergy.
Their relationship thrives on mutual support and shared goals. Stormi’s journey through IVF to welcome their son in 2021 highlighted Beasley’s role as a steadfast partner, turning potential hardships into triumphs of love and perseverance. Off-camera, away from the Love & Marriage: Huntsville lens, they prioritize quiet family moments—weekend hikes, home-cooked meals, and dreaming up new product ideas. Stormi’s influence extends to Beasley’s wellness routine, encouraging holistic practices like mindfulness alongside his gym sessions. Together, they embody a modern power couple: collaborative, resilient, and deeply invested in each other’s successes.
Key Milestones in Their Relationship
- 2009: First meeting over spades in college.
- 2015: Wedding vows exchanged in an intimate Alabama ceremony.
- 2018: Co-launch of Canvas Beauty, blending their strengths.
- 2021: Birth of son, Chess Peace Beasley, marking a new chapter in parenthood.
This enduring bond not only fuels their professional empire but also inspires fans navigating their own relational journeys.
Educational Background
Courtney Beasley’s academic path was as strategic as his on-court decisions. Enrolling at the University of Southern Mississippi, he pursued a Bachelor’s degree in Business, with a focus on Coaching and Sport Administration—a perfect fusion of his athletic passions and future ambitions. Balancing rigorous coursework with three years as a starting guard for the Golden Eagles, Beasley honed time-management skills that proved invaluable.
His college years weren’t just about grades; they were a proving ground for leadership. Professors noted his knack for group projects, mirroring his team captaincy in basketball. Electives in marketing and finance laid the groundwork for his entrepreneurial pivot, teaching him how to spot market gaps—like the demand for inclusive beauty products. Graduating with honors, Beasley emerged equipped not only with a diploma but with a network of mentors who later advised his business launches. This educational foundation underscores his belief in lifelong learning, evident in his ongoing workshops on sustainable business practices.
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Career
Courtney Beasley’s career arc is a testament to adaptability, evolving from the adrenaline of professional basketball to the calculated risks of entrepreneurship.
From Court to Corner Office: Athletic Beginnings
Beasley’s hoop dreams took flight at Southern Miss, where he averaged solid points as a senior in 2008-09. Post-college, he chased pro opportunities abroad, playing in leagues across Europe and Asia. These years abroad sharpened his global perspective, exposing him to diverse cultures and business models. Though injuries prompted an early retirement, the discipline gained—strategic playmaking, under-pressure decisions—became his superpower in the corporate world.
Entrepreneurial Leap and TV Spotlight
In 2018, Beasley co-founded Canvas Beauty with Stormi, stepping in as COO to streamline operations amid rapid growth. Under his guidance, the brand navigated the pandemic by pivoting to direct-to-consumer sales, achieving $21 million in valuation by 2025. His behind-the-scenes role—optimizing supply chains, forging retail deals—has been pivotal to its status as a top seller in natural hair care.
The Love & Marriage: Huntsville debut added a public dimension, humanizing Beasley’s hustle while driving brand buzz. Today, he balances boardroom duties with motivational speaking, advocating for athlete-entrepreneur transitions. Challenges like market saturation have only fueled his innovation, from eco-friendly packaging to app-based customer engagement.
Age, Height and Weight
At 40 years old in 2025, Courtney Beasley embodies the vitality of someone half his age, maintaining peak physical form through disciplined routines. Standing tall at 6 feet 3 inches and weighing 210 pounds, his build reflects a blend of power and agility honed over decades on the court. This stature not only aided his basketball prowess—providing reach for steals and vision for assists—but also commands presence in business meetings and TV frames.
Courtney Beasley Social Profiles
| Platform | Handle/Username |
| @beastsandbeardz | |
| Not Found | |
| Twitter/X | Not Found |
| Not Found | |
| Canvas Beauty Official | @canvasbeautybrand |
Conclusion
Courtney Beasley’s story is one of seamless reinvention, where the bounce of a basketball led to the foundation of a beauty empire. With a net worth between $10 million and $15 million reflecting smart risks and unbreakable partnerships, he stands as a beacon for those balancing family, fame, and fortune. From Huntsville courts to global screens, Beasley’s legacy—rooted in love for Stormi, pride in Chess, and passion for purpose—reminds us that true success is measured in impacts, not just dollars. As Canvas Beauty eyes further horizons, one can’t help but root for this family’s next chapter.
FAQs
How did Courtney Beasley meet his wife, Stormi Steele?
They connected in 2009 over a college game of spades, sparking a friendship that evolved into marriage in 2015.
What is Canvas Beauty Brand known for?
It’s a leader in natural hair growth and skincare products, emphasizing inclusive, clean formulas for all hair types.
Does Courtney Beasley still play basketball?
While retired from pro play, he stays active with casual games and coaches youth teams in his community.
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